3 Real Examples Of How MBTI Can Help Your Company

If you’re still skeptical about what MBTI can do for your company, this article is for you. We’ll look at 3 different companies and how they used the MBTI assessment to help achieve their goals.


Hallmark is a company that pretty much everyone recognizes. Found in 1910, Hallmark has had no choice but to find ways to grow with their market throughout the years. 

In the last 50 years with media and the Internet becoming parts of society, Hallmark knew they had to evolve. Instead of being a company focused on getting cards in front of customers, they embraced their role as a company that deals with feelings and emotions.

One of the most poignant observations Hallmark made about their operation is that they are a company that “earns its revenue by communicating feelings.” Consequently, Hallmark realized they couldn’t ignore the feelings and communication within their own walls.

Hallmark decided to start a program with the goal of transforming their management culture. Their “stepping-stones” program used the MBTI as a way to help their leaders become more self-aware. This new self-awareness helped their leaders understand how their way of communicating and how others perceive their actions.

One of the ways Hallmark used the MBTI tool was to analyze a videotaped meeting with their senior leaders. They used the video footage along with guidance from the MBTI to help their leaders understand how their communication style comes across to others. Analyzing the footage also gave their leaders a real-time example of how personality type affects communication style.

Since 2006, over 1000 managers have been exposed to Hallmarks stepping-stones program. Hallmark has noticed that their staff can deliver their thoughts with improved clarity and that decision making is much faster. Hallmarks managers are able to avoid misunderstandings that cause delays by changing their communication style to the person they’re speaking with. 

Hallmark’s senior leadership has become more self-aware about their role in the marketplace and has been quoted as saying “Though we have traditionally been a manufacturing company, we’re moving toward becoming a company that understands that it’s really all about helping people stay connected and meeting the needs of the human spirit.”

You can read the full effect of MBTI on Hallmark at the link below:


If you think MBTI has no place in the technology world, just look at IBM. IBM continues to be among the top companies in patents acquired pretty much every year. This is responsible for the global growth of their company and the need for collaboration.

One of the most significant problems IBM suffered from while working in a global environment is communication. IBM manages multiple, large virtual teams across different time zones and in different languages. Part of IBM’s future goals is to grow aggressively in China and India, so global collaboration was something they identified as a priority to master.

In response to their communication issues, IBM put together a team of 146 different support staff participants across the world. The idea for this team is they would be a centralized team that would support the different finance, procurement and other IBM departments across the globe.

IBM used the MBTI to ensure this specialized team can communicate at a high level with each other. Through using the tool, IBM noticed a contagious enthusiasm about the program. Their employees enjoyed the tool because they could quickly see it’s not just something that applies at work. 

One participant was even noted as saying“It really made me think on others’ ways of communication and what we could all improve.” 

It’s easy to create a productive work environment when your employees have this type of mindset.

You can read the full experience here:


Megatrain Inc.

Increased productivity and efficiency aren’t the only ways MBTI can help your company. The assessment can also be a powerful way for your employees to improve their ability to communicate and their confidence. This can result in lasting changes in their personal lives which will reflect in increased performance at work.

We can see these personal changes in action by looking at how a coaching company (Megatrain Inc.) was able to improve the communication skills and confidence of a senior analyst.

Laurie Hillis is an executive coach with Megatrain Inc. She was recently tasked to improve the communication skills of a senior analyst.

By starting with the MBTI assessment, Laurie was able to build a strong foundation for the coaching relationship. It helped the senior analyst confirm what they knew about themselves which made their blindspots easier to see.

Using the MBTI assessment to start the relationship also helped the coachee feel that they were in a safe environment. Laurie was able to use the results from the MBTI to empower her coachee by highlighting their strengths. Consequently, this made it easier to talk about the areas that needed improvement.

The result of using this approach is the senior analyst noticed several different improvements in their intangible skills. Their ability to listen, communicate and collaborate were all improved. The analyst also felt more confident in themselves and their ability to trust their own experience and instincts. 

This is a powerful type of confidence that’s going to bring the best out of your employees. You can read the full case study below:

In conclusion, MBTI is a powerful tool to bring the best out of the people you work with. In the above 3 examples, you can see how profitable companies have used MBTI to increase productivity and invest in their longevity. 

No matter their intentions for using MBTI the results are almost always the same: reduced misunderstandings, improved communications, and more confident employees.

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